Challenge to Frieze Art Fair Launched By Art HK Founders

Art 13 London

A new art fair has been announced for London, to be organised by the founders of ART HK, to meet the city’s ‘demand for a quality International art fair’

Art13 London is set to feature between 80 and 100 of the world’s most prestigious galleries, and to showcase the best in international Modern and Contemporary Art. The first edition will take place at Olympia Grand Hall in the heart of West London, from 1-3 March 2013. It will be organised by Art Fairs London Ltd – the original founders of ART HK, the Hong Kong International Art Fair, which in four years has established itself as Asia’s premier art event.

Co-Founder Tim Etchells commented: ‘Following the success of ART HK, we feel there is a demand for a quality International art fair in London with a global focus and an emphasis on a social and fun experience.’

Stephanie Dieckvoss has been appointed as Fair Director, who worked as Fair Manager at Frieze from its inauguration in 2003. Then, in 2007, she played a central role in the launch of ART HK in 2007. As joint Fair Director alongside Magnus Renfrew, she was instrumental in the success of the first two editions of the Fair.

‘I am thrilled to be Fair Director of Art13 London,  a new global art fair for Europe’s global city’, she said. ‘Our aim is to translate a unique vision into a great experience for collectors and the general public alike. We will offer a dynamic and ambitious programme of commissions, lectures and educational programmes which each year will follow a unifying cultural theme that will truly expand ways of seeing and collecting. While the focus will be on the quality of the works, great importance will be given to establishing an easy to navigate fair.’

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