Innovative Art Investment Through Crowdfunding: Launches In London

Art Investment

As TEFAF Maastricht reported in 2015, the global art market generated a staggering annual sales of €51 Billion (£36b). Now has launched an innovative platform to present a fresh way to invest in Fine Art, Antiques and Collectables, through crowdfunding. It is the latest brainchild of Business Development Director, Ibrahim Sal who co-founded the platform as an alternative to auction houses and private sales models. provides immediate registration for sellers and investors with low buyers’ premiums, and a sixty-day sale window. Sellers benefit from a quick sale with minimal fees or premiums, unlike the major auction rooms that provide just a few sales per year, in various specialist categories. Not all investors can afford to buy a £1m masterpiece by a renowned artist, but with, each person can split the value of the asset into smaller shareholdings, allowing a piece of the action for around £100 per share.

 “With the launch of, we are combining the traditional method of investment and asset trading with the new crowdfunding trend that has taken off around the globe,” says Director Ibrahim Sal.  “By clubbing together with other investors, members can be part-owners of high value art.” revolutionises traditional ownership of high value assets making it possible for everyday consumers to become luxury market investors. acts as a broker between a willing seller and registered investors. The seller decides which asset to list, when to sell, and suggests the sale price, which validates with independent, impartial valuations. The sale is complete when the full asking price is achieved through the purchase of micro shares. assures due diligence and transparency so that its members can transact simply and efficiently. All assets sold are stored in secure and professional art storage facilities and are fully insured to provide extra protection to investors. will offer icons of art and culture for sale to investors. Members may own a piece of The Penny Black, the world’s first postage stamp that revolutionised global communication, and Balloon Dog (Blue), Jeff Koon’s exquisite miniature porcelain sculpture of his monumental Balloon Dog series, Balloon Dog Orange was the most expensive work by a living artist ever sold at auction. is now accepting art for sale on its crowdfunding platform by key artists for sixty-day consignments. To sell and/or to register as an investor, visit or call +44 (0)845 094 0203.

 Image: Jeff Koons Balloon Dog (Blue) Porcelain, 1519/2300, 2002 courtesy