The tried and true old British phone box which was designed by Sir Giles Gilbert Scott to commemorate King George V’s Silver Jubilee is a design classic. This year to celebrate the Queen’s Diamond Jubilee and London 2012 BT has commissioned several well known artists and designers to decorate the red call boxes, turning them into BT ArtBoxes.
It’s a campaign that thrives on the nation’s artistic talent. Across London’s streets you’ll find replicas of the Gilbert Scott phone box, transformed by the imaginations of some of our very best creative minds.
Sir Peter Blake the designer of the Beatles Sergeant Peppers Lonely Hearts Club Band album sleeve has designed one so has Duggie Fields ,Andrew Logan, Zandra Rhodes,Philip Treacy, Terence Woodgate, Malcome Garrett, Gerry Judah and Zaha Hadid. The boxes will then be auctioned off to raise money for ChildLine’s 25th anniversary.
ChildLine was launched on BBC TV on 30 October 1986 by Esther Rantzen, in response to a plea from children. In that first year, we spoke to 23,000 children who desperately needed someone to turn to.Since then, ChildLine has been a trusted friend that any child or young person in the UK can turn to when they need someone there for them: a friend that will listen, understand them, treat them with respect and offer help, advice and support in confidence. In 25 years they have spoken to over 2.6 million children about concerns ranging from bullying to sexual abuse.
Over the years childhoods have changed, and ChildLine has changed with them. In October 2009 the relaunched ChildLine website, offering live help and advice for the first time. Since then, more than 100,000 children have registered for our help online. Childline wants to continue to be there for every child who needs us, and want all children to know that they will be there when they contact them. They also want to reach the most isolated groups of children. They are determined to go from strength to strength to make all their futures as safe as possible.
It’s going to be seriously busy this summer. Get valuable brand exposure on the streets of London. Each box will have a large, visible plaque showing your support.
Zaha Hadid, founding partner of Zaha Hadid Architects, was awarded the Pritzker Architecture Prize (considered to be the Nobel Prize of architecture) in 2004 and is internationally known for both her theoretical and academic work. Each of her dynamic and innovative projects builds on over 30 years of revolutionary experimentation and research in the interrelated fields of urbanism, architecture and design.
The MAXXI: National Museum of 21st Century Arts in Rome, Italy and the London Aquatics Centre for the 2012 Olympic Games are excellent demonstrations of Hadid�s quest for complex, fluid space. Previous seminal buildings such as the Rosenthal Center for Contemporary Art in Cincinnati, USA and the Guangzhou Opera House in China have also been hailed as architecture that transforms our vision of the future with new spatial concepts and bold, visionary forms.
Hadid’s outstanding contribution to the architectural profession continues to be acknowledged by the most world’s most respected institutions. She received the prestigious ‘Praemium Imperiale’ from the Japan Art Association in 2009 and the Stirling Prize in both 2010 and 2011 from the Royal Institute of British Architects.
Other recent awards include UNESCO naming Hadid as an ‘Artist for Peace’, the Republic of France honouring Hadid with the ‘Commandeur de l’Ordre des Arts et des Lettres’, and TIME magazine included her in their 2010 list of the ‘100 Most Influential People in the World’.
Sir Peter Blake is one of the leading figures in British pop art. Best known for the iconic album cover for the Beatles ‘Sergeant Pepper’, Blake’s work is inspired by his love affair with icons and the ephemera of popular culture. He is continuing to produce a prolific output of work from his studio in Hammersmith. Most recent works include the ‘found’ series of art works using the latest computer technology to create large scale works from found objects such as cigarette packets and match boxes. Peter Blake was born in 1932 in Dartford Kent. He graduated from the Royal collage of art in 1956 and studied Folk art in various European countries. Through the 60’s and 70’s he taught at various art schools. In 1969 Blake became a Ruralist and left the city to live in the country founding the ‘Brotherhood of Rurualists’ in 1975.