MOCA London announcea its first augmented reality exhibition, Encounter, by the renowned California-based artist David Van Eyssen. Visitors will enter what appears to be an empty gallery except for a QR code. Once they scan the QR, it will allow them to download the Hoverlay app on their phone, and see the work in real time.
On the screen, they will discover that a life-size car crash occupies the space! They will be able to walk around the two cars and their drivers, who have shot through their windscreens and are suspended above the viewers’ heads. Inside the gallery, the car appears to have crashed through MOCA’s front window. From outside, visitors can see the back end of the car protruding through the glass. This incredibly life-like work has been geolocated by the artist so that it can only be seen at the MOCA Project Space.
Van Eyssen was originally a painter and installation artist in London before moving to Los Angeles where he became a pioneer in online entertainment and advertising. Van Eyssen uses the medium of technology to explore time, memory, and impermanence. Fusing his instincts as a painter with his experience as a filmmaker in projected and screen-based sound and motion works, he has extended his practice to include virtual and augmented reality, photography, lenticulars, and generative extrapolations that incorporate photography and AI trained on his own work.
Opening event: Sunday 29 October 2 – 4pm
| Duration | 29 September 2024 - 26 October 2024 |
| Times | Thursday and Friday: 1pm - 5pm Saturday: 12pm - 4pm |
| Cost | Free |
| Venue | MOCA London |
| Address | 113 Bellenden Road, London, SE15 4QY |
| Contact | / info@mocalondon.co.uk / www.mocalondon.co.uk |