Rebranding Exercise: Art Basel Paris Drops The Plus

Art Basel Paris rebrand

Art Basel, the prestigious international art fair, is set to dazzle the French capital with its 2024 show. Renamed Art Basel Paris, this inaugural edition will unfold in the newly renovated Grand Palais, promising a unique and exclusive experience for art enthusiasts, collectors, gallery owners, and cultural institutions from around the globe.

With 194 galleries from 42 countries, including 51 first-time participants and 64 operating spaces in France, Art Basel Paris is gearing up to be a vibrant showcase of artistic excellence. After three years of renovations, this landmark event marks the first fair in the Grand Palais, adding an extra layer of excitement.

Art Basel Paris will continue its innovation tradition by introducing a new sector, Premise. This groundbreaking initiative will feature nine highly singular presentations, pushing the boundaries of the art historical canon and generating buzz among art lovers and industry professionals alike. Additionally, the show will present an ambitious public program in collaboration with the city’s leading cultural institutions, spreading across several iconic locations in Paris.

In a playful twist, Art Basel will also launch Oh La La! From October 18-19, galleries will exhibit rarely-seen works in their booths, injecting fresh energy into the second half of the show week.

Previously known as Paris+ par Art Basel, the event’s rebranding to Art Basel Paris aligns with its move to the Grand Palais, supported by local partners and cultural leaders like Rachida Dati, France’s Minister of Culture. This change underscores Art Basel’s commitment to Paris and its dynamic artistic scene.

Clément Delépine, leading the show for the third year, highlighted the impressive lineup of exhibitors and the fair’s role as a dynamic platform for galleries, emphasizing Paris’ crucial position in the global art market. In October, he excitedly welcomed gallerists, artists, collectors, and visitors to Art Basel Paris.

Tickets are available on The fair promises an engaging experience with an extensive public program and the Conversations series, curated by Paris-based curators Pierre-Alexandre Matéos and Charles Teyssou. This year’s Conversations will take place at the Petit Palais, adding to the event’s charm.

Art Basel Paris will feature three main exhibition sectors: Galeries, showcasing the full breadth of exhibitors’ programs; Emergence, dedicated to emerging galleries and artists; and the newly introduced Premise sector. This structure will offer a diverse and comprehensive view of contemporary and historical art practices.

From renowned galleries like Di Donna and Goodman Gallery to emerging spaces like Exo Exo and Kayokoyuki, Art Basel Paris promises an eclectic mix of artworks and artistic dialogues. With a bustling week of world-class exhibitions and cultural events, this fair is set to be a highlight on the global art calendar.

Take advantage of Don’t Art Basel Paris from October 18-20, 2024, with VIP Preview Days on October 16 and 17. For more details and tickets, visit

Top Photo: © Chatillon Architectes pour GrandPalaisRmn Courtesy of Art Basel

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