Annie Leibovitz Celebrating Women Making A Difference Goes Digital

WOMEN: Heroes, a digital campaign celebrating women making an impact in their communities has been launched. The campaign complements the 10-city international tour of ‘WOMEN: New Portraits’, an exhibition of newly commissioned photographs by renowned photographer Annie Leibovitz, featuring women of outstanding achievement.

Exhibition visitors and audiences globally are invited to share the stories of inspiring women in their own lives. Participants submit their captioned photos via Instagram using #ShareYourHero or directly to the digital gallery at for a chance to win a trip for two to the New York opening of ‘WOMEN: New Portraits’ in November 2016.

Johan Jervøe, Chief Marketing Officer, UBS the main sponsor said: “There has been so much interest in the exhibition tour we wanted to invite audiences globally to celebrate female role models and to explore their own creativity. Collectively this could create a fascinating composite portrait.” The campaign is launched ahead of the opening of ‘WOMEN: New Portraits’ in Singapore on 29 April 2016. Access to the exhibition is free. To find out more visit the exhibition website

Guggenheim UBS MAP Global Art Initiative: Under the Same Sun, South London Gallery, London, opening June 2016. Art Basel in Basel, Lead Partner UBS, June 16 – 19, 2016

Art Basel Miami Beach, Lead Partner UBS, December 1 – 4, 2016

#ShareYourHero#WOMENxUBS @UBSglobalart