General Idea: 50th Anniversary Exhibition At Maureen Paley

General Idea at 50

The exhibition marks fifty years since AA Bronson, Felix Partz and Jorge Zontal first met in 1968, initiating their collaboration as the Canadian collective General Idea the following year. Over the course of twenty-five years (1969-1994), they lived and worked together to produce the living artwork of their being together, undertaking over 100 solo exhibitions, countless group shows and temporary public art projects. They were known for their magazine FILE (1972-1989), their unrelenting production of numerous multiples, and their early involvement in punk, queer theory and AIDS activism.

The celebrated publication FILE appropriated the design of LIFE magazine; some of the most radical artists and collectives of the period contributed to FILE, among them Art & Language, writer William Burroughs, and bands such as Talking Heads and The Residents. The adoption of the existing mass-market format of LIFE magazine set up a sustained interest in the possibility of using ‘found formats’ as ‘hosts’ for their ideas.

General Idea Baby Makes 3
General Idea Baby Makes 3

From 1987 through 1994, working primarily in New York City, General Idea’s work addressed the AIDS crisis and produced their best-known work to date – Imagevirus. Reappropriating Robert Indiana’s work LOVE – substituting, in the same visual arrangement and colour composition, the letters L-O-V-E with A-I-D-S – they used the mechanism of viral transmission to investigate the term as both word and image. The Imagevirus series took the form of paintings, sculptures, postage stamps, posters and magazine covers. Its resonance and importance are still felt to this day. The exhibition features both paintings and wallpaper from this series.

Born 1946, in Vancouver, Canada, AA Bronson currently lives and works in Berlin, Germany. He has worked and exhibited as a solo artist, often collaborating with younger generations of artists. From 2004 to 2010, he was the Director of Printed Matter, Inc. in New York, founding the annual NY Art Book Fair in 2005. In 2013 he was the founding Director of Printed Matter‘s LA Art Book Fair

Selected recent solo exhibitions include: AA Bronson: Garten der Lüste, KW Institute for Contemporary Art, Berlin, Germany (2018); AA Bronson, Kunsthalle Wichita (2016); AA Bronson’s Garden of Earthly Delights, Salzburger Kunstverein, Salzburg (2015); AA Bronson’s Sacre du Printemps, Grazer Kunstverein, Graz (2015); AA Bronson: Life and Works, University of Toronto Art Centre, Toronto (2014); Tent for Healing, Stedelijk Museum, Amsterdam (2013); The Temptation of AA Bronson, Witte de With Center for Contemporary Art, Rotterdam (2013); Invocation of the Queer Spirits (with Peter Hobbs), Creative Time, New York (2008).

Recent General Idea solo shows include Photographs (1969–1982), MAMCO, Geneva (2017); Tiempo Partido/Broken Time, MALBA, Buenos Aires (2017) and Museo Jumex, Mexico City (2016); Haute Culture: General Idea. Une rétrospective, 1969 –1994, Musée d’Art Moderne de la Ville de Paris, Paris and Art Gallery of Ontario, Toronto (2011); General Idea Editions: 1967–1995, which toured to 18 venues between 2003 and 2007. General Idea: Found Formats, Kunsthalle Zurich, Zurich, and Kunstwerke, Berlin, (2006); General Idea, Andy Warhol Museum, Pittsburg (2005)


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