Robert Indiana: Love Sculpture Lego Set Unveiled

Robert Indiana Love

Lego has released a Pop Art Tribute to Robert Indiana’s Love sculpture in time for Valentine’s Day. The new “Love” Set is a colourful nod to one of pop art’s most iconic figures.  

The 791-piece set was unveiled just before the 55th anniversary of the artwork in 2025. The Love sculpture with bold letters stacked with a tilted “O”—has transcended its original roots to become a cultural touchstone.

Fans can now recreate and display a replica of this remarkable artwork in Lego form for the first time. “As a design professional and enthusiast, I have long admired Robert Indiana’s work,” said Mani Zamani, the designer behind the set. “His artistic language is synonymous with pop art, and Love embodies this like no other. The project was an honour to bring such an iconic piece to life in Lego brick form. It offers pop art and Lego fans a unique way to engage with this masterpiece.”

The set mirrors the sculpture’s striking red, blue and green palette, inviting builders to explore its vibrant aesthetic. Aimed primarily at adults, this course offers a mindful, hands-on experience.

Additionally, the set includes double-building instructions that enable a shared activity for couples or friends. The announcement comes as Lego expands its Art series, which reimagines celebrated works of art as collectable buildable sets.

Previous releases have included homages to icons such as Vincent van Gogh and The Rolling Stones. Pre-orders for the LEGO Art Love set are now open on Lego’s website. Once completed, Lego: The set will be widely available from mid-January 1 through selected Lego stores and retailers. Explore the entire Lego Art portfolio and explore more detail at Lego.com/Art.

First conceived as a painting in 1965, Love originated as a Christmas card design commissioned by The Museum of Modern Art in New York. Its simple yet striking composition—featuring the word “LOVE in uppercase letters with a tilted “O”—captured the era’s spirit, reflecting themes of Love, peace, and hope during the tumultuous 1960s.

In 1970, Indiana transformed the design into a three-dimensional sculpture. The first Love sculpture, crafted from steel, was installed at the Indianapolis Museum of Art in his home state of Indiana. Its clean lines, bold lettering, and vivid red, blue, and green colours made it an instant hit, resonating with audiences worldwide.

Over the years, the Love sculpture has been reproduced in multiple formats and languages, becoming a global symbol of affection and unity. Versions of the sculpture can be found in major cities worldwide, including New York, London, Philadelphia, Tokyo, and Jerusalem.

Indiana’s Love design transcended its pop art origins to influence popular culture, appearing on everything from postage stamps to merchandise. Despite its widespread appeal, the artist viewed the work as deeply personal, connecting it to his religious upbringing and the Quaker belief in Love as a guiding principle.

Robert Indiana (1928 – 2018) was an influential American artist and leader of the Pop Art movement. In the 1920s- Indiana’s work explored themes of identity, Love, and the American experience. Known for his bold use of text, numbers, and vibrant colours, His adoption of the name Indiana illustrated Indiana’s work as a nod to his home state and a way to distinguish himself as an artist.

He studied at the Art Institute of Chicago and the Skowhegan School of Painting and Sculpture in Maine before moving to New York City in the 1950s to participate in the expanding Pop Art scene.

Indiana’s art often combined text and graphic imagery that reflected his fascination with American signage, advertising and typography. His work frequently addressed socio-political issues, including civil rights, Love of consumerism, cultural studies of America, and cultural diversity. His most famous creation, the LOVE design, appeared in 1965 as a painting before being a widely recognized sculpture in 1970.

Beyond ‘Love,’ Indiana has produced works such as EAT/DIE, which juxtaposes the pleasures and inevitabilities of life, and his American Dream series, which critiques the promises and failures of the American Dream.

In 2008, he also created the HOPE series, inspired by Barack Obama’s presidential campaign, which became a widely recognized symbol of optimism. In his later years, Indiana retreated to Vinalhaven, an island off the coast of Maine, where he continued to create art. His last years were marred by legal disputes and accusations of exploitation by the people managing his work.

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